About Us

Joe Maas, CFA, CFP®, ChFC, CLU®, MSFS, CVA, ABAR, CM&AA, CCIM

Joe is an extraordinary financial advisor with decades of experience serving insurance and financial services professionals and helping them grow their independent practice. Mr. Maas is now available to help you manage money, expand your business and increase your sales revenue.

Starting his career as a John Hancock insurance agent, Joe made hundreds of phone calls every week. Excelling at hard-core marketing, he was promoted to management and helped others replicate his stellar performance. Serving as a sales manager, Joe 

recruited, hired, and trained hundreds of agents, supervised their customers’ accounts, met compliance, and helped his agents’ careers blossom with accelerated sales.

Wanting to offer improved services, Joe became a securities broker/dealer serving stockbrokers, financial planners, and a new family of insurance professionals. This experience provided him with the diverse background to benefit a broad range of all types of financial advisors. Subsequently, Joe went into private practice as a fee-only SEC Registered Investment Advisor so he could offer his refined professional advisory skills and money management service to his private high net-worth clients.

Joe was approached by several insurance broker associates from the early days who requested he come out of retirement and manage their accounts, just as he has been doing with his own private high net-worth company. Joe agreed to work with a select few, and is now available to provide customer-centric investment management services to financial services professionals interested in account management support and building sales revenue.

All the exceptional investment products, comprehensive portfolio management skills, and two decades of financial industry experience managing professionals, servicing accounts, securing compliance, and advancing professional sales careers are now available for representatives who wish to benefit from Joe’s expertise.

Because of Joe’s 360° career he is in a unique position to understand your needs and concerns, and offer the tools and solutions that help you communicate clearly with your current clients while securing additional clients and accelerating your sales revenue.

Roccy DeFrancesco, JD, CAPP, CMP

Roccy DeFrancesco, JD, CAPP, CMP has been a thought-provoking disruptor in the industry for over 25 years. With books like Bad Advisors: How to Identify Them; How to Avoid Them, Retiring Without Risk, 5-Pillar Asset Protection, The Doctor’s Wealth Preservation Guide, and others he is known throughout the industry for his dedication to educating/mentoring advisors on number of topics including his favorite topic asset protection.

Asset Protection (AP) is the most important concept that very few advisors (financial planners, insurance agents, CPAs, and attorneys) are familiar with. The best estate/financial plan can be rendered meaningless if AP is not incorporated into a client’s plan.

Roccy received his B.S. degree from Embry Riddle Aeronautical University (where he also received his commercial pilot’s license) and his J.D. from Valparaiso University School of Law.  Roccy is licensed to practice law in Michigan (inactive license in Indiana).

Authorship on Asset Protection and Wealth Preservation
  • The Doctor’s Wealth Preservation Guide©
  • Retiring Without Risk©
  • Bad Advisors: How to Identify Them; How to Avoid Them©
  • Peace of Mind Planning: Losing Money is No Longer an Option©
  • The Home Equity Acceleration Plan, H.E.A.P.©
  • The Home Equity Management Guidebook©
  • Asset Protection—The Wedge©
  • 21st Century Advisor©
  • 21st Century Attorney © (Co-Author)
  • The Divorce Planning Guidebook© (Co-Author)
  • Editor: The Medicaid Planning Guidebook©
  • 5-Pillar Asset Protection©
Lectures and Keynote Speaking on Asset Protection
  • Michigan and Indiana Bar Association
  • Association of American Physicians and Surgeons
  • California Orthopedic Association
  • The American Academy of Medical Management
  • CPA/Law Forum of Illinois
  • Indiana State and Ohio State Medical Association
  • National Society of Accountants
  • The Orthopedic Surgeon Income Symposium
  • California Association of Emergency Physicians
  • PAHCOM, BONES, and TXMGMA
  • Mid-America Orthopedic Association
  • Academy of Medicine, Cincinnati

Professional Journals and Published Articles

  • Michigan Bar Journal
  • Physician Money Digest
  • Financial Planning Magazine
  • Life Insurance Selling
  • Strategic Orthopedics
  • Physician News Digest
  • Money Digest
  • OB/GYN Newsletter
  • Today’s CPA
  • American Urological Association News
  • Orthopedics Today
  • The Rake Report, Price Waterhouse
  • Anesthesiology News
  • Indiana Bar Journal
  • Strategic Orthopedics
  • CPA Journal
  • National Underwriter
  • Insurance Selling Magazine
  • Producer’s Web
  • MD Life Magazine